One of the questions we are most frequently asked by international meeting planners, incentive houses, conference organisers and cruise operators is: Which hotels in Reykjavík are best suited for groups?
While Iceland is home to fewer than 400,000 inhabitants, Reykjavík offers an impressive range of hotels for incentive travel, meetings, conferences, corporate events and cruise turnaround operations. Buyers can choose from luxury lifestyle properties, full service conference hotels, boutique style city hotels and internationally recognized brands.
However, selecting the right hotel is not simply about room count. Based on more than 45 years of operating meetings, incentives, conferences and events across Iceland, we have found that factors such as location, meeting requirements, transportation logistics, dining options, wellness facilities and overall guest experience often play an even greater role in programme success. Hotel atmosphere and personal taste is also a major factor when selecting a hotel property.
In this article , we focus on Reykjavík hotels with 100 rooms or more, highlighting their strengths, positioning and suitability for different types of groups. While rates and availability vary throughout the year, Atlantik DMC is often able to secure competitive conditions for international clients through our long-standing relationships with Icelandic hotel partners.
What Matters Most When Selecting a Hotel for Groups in Reykjavík?
For many planners, room inventory is naturally the starting point. However, from an operational perspective, several other factors can significantly influence the overall success of a programme:
Walkability and guest experience
Groups staying in central Reykjavík often spend more time exploring restaurants, bars, cultural attractions and local neighbourhoods on foot, creating a more immersive Iceland experience.
Meeting and event facilities
Not all large hotels are designed equally. Some excel as conference venues, while others are better suited for incentive groups that spend most of their time exploring Iceland.
Transportation logistics
Hotel location can affect coach requirements, airport transfers, evening dining arrangements and overall programme flow, particularly for larger groups. City restrictions on bus transportation and dedicated bus stops factor in the decision.
Guest profile and expectations
Executive retreats, incentive winners, conference delegates and leisure groups often have very different expectations when it comes to accommodation style, service levels and facilities.
Program design
The strongest hotel choice is not always the most luxurious or the largest. The best choice is the one that fits the objectives of the program and complements the overall itinerary.
Pricing and budget alignment
Hotel rates can vary significantly depending on season, demand, group size and room type requirements. While premium properties may offer additional amenities and prestige, the most expensive option is not always the best fit. The strongest hotel choice is often the one that delivers the right balance of guest experience, operational requirements and overall programme budget.
Iceland Parliament Hotel, Curio Collection by Hilton – 163 rooms
Iceland Parliament Hotel is located beside Austurvöllur square and the Icelandic Parliament, right in the historic heart of Reykjavík. The hotel has 163 rooms and suites, event spaces, a restaurant, spa and a beautiful historical ballroom.
This hotel is a strong fit for high-end incentive groups, leadership meetings and smaller conferences that want a premium downtown location with character, design and history. Its position is one of the best in Reykjavík for guests who want the city at their feet.
The Reykjavík EDITION – 253 rooms
The Reykjavík EDITION is a 5-star luxury lifestyle hotel located by Reykjavík harbor, next to Harpa Concert Hall. With 253 rooms and suites, several restaurants and bars, a spa and a rooftop bar, it is one of the most premium hotel options in Iceland.
For high-end incentive groups, executive travel and luxury programs, The Reykjavík EDITION offers a modern international standard in one of the best locations in the city. It is the only hotel in Reykjavík in this guide positioned as a true 5-star luxury lifestyle property.
Canopy by Hilton Reykjavík City Centre – 112 rooms
Canopy by Hilton Reykjavík City Centre is a stylish lifestyle hotel located in downtown Reykjavík, just around the corner from Laugavegur, the city’s main shopping street. The hotel combines modern comfort with local character, Scandinavian design and a relaxed atmosphere.
With 112 rooms, including suites, Canopy is well suited for smaller incentive groups looking for a central base close to cafés, restaurants, shops, Harpa Concert Hall and Reykjavík’s main cultural attractions. It is a strong option for groups that want a boutique feeling while still staying with an international hotel brand.
Hotel Reykjavík Saga – 130 rooms
Hotel Reykjavík Saga is a 4-star boutique-style hotel in the heart of the city center. The hotel opened in 2022 and is located close to Tjörnin pond, Reykjavík Cathedral, museums, shops and restaurants.
With 130 rooms, a restaurant, spa and fitness center, Hotel Reykjavík Saga is a good option for groups looking for a more elegant and central stay. It works especially well for smaller incentive groups that want a refined atmosphere and a walkable downtown location.
Hotel Reykjavík Grand – 311 rooms
Hotel Reykjavík Grand is a 4-star hotel located in a quieter area near Laugardalur, Reykjavík’s main recreational and sports district. The hotel has 311 rooms and extensive meeting and conference facilities, making it one of the leading conference hotels in Reykjavík.
The hotel also features a restaurant, spa and fitness center. It is located around 2.5 km from the city center, usually a 5–10 minute drive depending on traffic. For larger conferences, meetings and incentive groups that need space, flexibility and strong event facilities, Hotel Reykjavík Grand is a very practical choice.
Reykjavík Hilton – 251 rooms
Hilton Reykjavík Nordica is a classic 4-star hotel located near Laugardalur and Reykjavík’s financial district. The hotel has 251 rooms and suites, meeting facilities, a restaurant, executive lounge and wellness center.
For corporate groups and conferences, Hilton Reykjavík Nordica is a strong choice due to its professional setup, international brand standards and meeting infrastructure. Its location works well for groups that do not need to be in the middle of downtown but still want easy access to both the city and day-tour routes.
Fosshotel Reykjavík – 320 rooms
Fosshotel Reykjavík is the largest hotel in Iceland, with 320 rooms. It is located close to Reykjavík’s business district and within walking distance of Laugavegur. For larger groups, conferences and corporate events, Fosshotel Reykjavík is one of the most important hotel options in the capital.
The hotel offers restaurants, conference facilities and meeting rooms with capacity for larger events. Its size makes it particularly suitable for groups that need many rooms under one roof, while still being close to the city center. For large conferences in Reykjavík, Fosshotel Reykjavík is often one of the first hotels to consider
Hotel Reykjavík Askja – 220 rooms
Reykjavík Natura has 220 rooms and is located near Reykjavík Domestic Airport, Reykjavík University, Perlan and Nauthólsvík geothermal beach. From 1 September 2026, the hotel is expected to operate under the name Hotel Reykjavík Askja.
The hotel offers meeting rooms, spa and fitness facilities, and a calmer location outside the immediate city center. It is around 2 km from downtown Reykjavík and can be a strong option for groups that value space, parking, meeting facilities and access to nature areas.
Exeter Hotel – 106 rooms
Exeter Hotel is a 4-star design hotel located by Reykjavík’s Old Harbour. The hotel has 106 rooms and combines historic architecture with modern design, giving it a distinctive and stylish atmosphere.
The hotel offers a sauna, gym, relaxation areas and a small meeting room. Exeter is a good option for smaller premium groups that want a central location with character, especially if the itinerary includes the harbor area, whale watching, food tours or downtown restaurants.
Reykjavík Marina – 154 rooms
Reykjavík Marina is located by the Old Harbour in a renovated building next to the city’s historic dry dock. The hotel is known for colorful design, cozy public spaces and a lively maritime atmosphere.
With 154 rooms, meeting rooms and a gym, Reykjavík Marina is a good choice for incentive groups that want a creative, informal and distinctly Reykjavík-style hotel. The harbor location is excellent for restaurants, walking tours and sea-based activities.
Skuggi Hotel – 100 rooms
Skuggi Hotel by Keahotels is a 3-star design hotel located close to Laugavegur. With exactly 100 rooms, it is the smallest hotel in this guide, but it still qualifies as a 100-room city hotel.
The hotel has a calm, minimalist design inspired by Icelandic nature. It does not have a spa or gym, but it offers a central location, comfortable rooms and a relaxed atmosphere. Skuggi is best suited for smaller groups that want simplicity, good design and easy access to downtown Reykjavík.
Center Hotels Laugavegur – 102 rooms
Center Hotels Laugavegur is located on Reykjavík’s main shopping and dining street, making it a convenient choice for guests who want the city right outside the door. The hotel has 102 rooms and offers a modern, urban atmosphere.
This hotel is best suited for smaller groups that value location over extensive facilities. It does not have a gym or spa on site, but its central position gives guests easy access to restaurants, bars, shops and Reykjavík landmarks such as Hallgrímskirkja Church.
Miðgarður by Center Hotels – 170 rooms
Miðgarður by Center Hotels is located at the upper end of Laugavegur, close to the city center but slightly removed from the busiest downtown area. The hotel has 170 rooms, a restaurant, bar, meeting space, spa and fitness facilities.
For incentive groups, Miðgarður offers a strong balance of location, comfort and wellness. Its spa and outdoor hot tub can be especially attractive after a day of activities, sightseeing or adventure travel in Iceland.
Grandi by Center Hotels – 195 rooms
Grandi by Center Hotels is located in Reykjavík’s creative harbor district, an area known for restaurants, design shops, museums and the Old Harbour. The building has an industrial-chic style and offers a modern atmosphere slightly outside the busiest downtown streets, while still being within walking distance of the city center.
The hotel has 195 rooms, a restaurant, bar, spa and meeting facilities. For groups, Grandi is a good fit when the program includes harbor activities, food experiences or events in the Grandi area. It offers a modern Reykjavík feel with easy access to both the city center and the waterfront.
Choosing the Right Large Hotel in Reykjavík
The hotels featured in this guide represent many of Reykjavík’s strongest options for groups requiring 100 rooms or more, ranging from boutique-style city properties to large-scale conference hotels and luxury lifestyle brands.
For conferences and meetings, hotels such as Fosshotel Reykjavík, Hotel Reykjavík Grand and Hilton Reykjavík Nordica are often among the strongest choices due to their room inventory and event infrastructure. For luxury incentive programmes and executive travel, The Reykjavík EDITION and Iceland Parliament Hotel offer some of the most premium accommodation experiences in Iceland. Meanwhile, properties such as Canopy Reykjavík, Hotel Reykjavík Saga, Reykjavík Marina, Exeter Hotel and several of the Center Hotels provide highly desirable city-centre locations with strong character and easy access to Reykjavík’s cultural attractions.
The most successful Iceland programmes are rarely determined by accommodation alone. Hotel selection should support the broader objectives of the trip, whether that means hosting a conference, rewarding top performers, launching a product, entertaining clients or delivering a memorable incentive experience.
Hotel rates in Reykjavík can vary considerably depending on season, availability, group size and programme requirements. While many planners compare hotels primarily on published pricing, contracted group rates, value-added concessions and overall programme costs can often make a significant difference. Through Atlantik’s long-standing relationships with Reykjavík’s leading hotels, we are frequently able to offer competitive group rates and provide objective comparisons between properties, helping planners identify the option that best matches their programme objectives, guest expectations and budget. We encourage planners considering Iceland for their next event, incentive programme or conference to connect with our team for a tailored hotel comparison and current group pricing.
At Atlantik, we work with international planners every day to identify the most suitable accommodation, venues and experiences for their groups. By combining local insight, operational expertise and long-standing industry relationships, we help clients design programs that are not only logistically successful but also genuinely memorable for their guests. We look forward to hearing from you and your upcoming program to Iceland, reach out to us for our recommendations at at@atlantik.is
