Reykjavík is entering a new phase as a cruise destination with the opening of the VÖR cruise terminal in 2026. Located in Sundahöfn, just a few minutes from the city center, the terminal replaces older facilities and introduces a modern, purpose-built space designed to handle larger ships and higher passenger volumes.
More than just a cruise terminal, VÖR represents a strategic investment in Iceland’s tourism and business events sectors—bridging Cruise operations, Turnaround logistics, and MICE (Meetings, Incentives, Conferences, Events) into one integrated platform.
The story behind the name
The name VÖR reflects both function and identity. It was selected through a public naming competition organized by Faxaflóahafnir, where thousands of suggestions were submitted.
In Icelandic, “vör” refers to a landing place where boats come ashore, marking the transition from sea to land. The meaning aligns closely with the role of the terminal as the first point of arrival for many visitors to Iceland—symbolizing both physical arrival and the start of the Iceland experience.
A next-generation cruise terminal in the North Atlantic
VÖR is the first purpose-built cruise passenger terminal in Reykjavík in over 60 years and spans more than 5,000 square meters across two floors.
Designed to accommodate modern cruise demands, the terminal introduces:
* Increased capacity for turnaround passengers (up to approx. 3,000)
* Streamlined luggage handling and passenger flows
* Dedicated transport and pick-up zones
* Shore power infrastructure for more sustainable operations
This infrastructure marks a shift from temporary solutions toward a permanent, scalable cruise hub in the North Atlantic.
Strengthening Reykjavík as a turnaround port
VÖR plays a key role in strengthening Iceland as a turnaround destination. More cruise itineraries will begin or end in Reykjavík rather than simply stopping for a day visit.
This shift significantly increases the value of each call:
* Passengers require pre- and post-cruise hotel stays
* Airlines and airport transfers become integrated into operations *Demand rises for shore excursions and overland programs
Turnaround passengers typically spend more time and contribute more to the local economy compared to transit visitors—supporting hotels, restaurants, and local suppliers across the tourism ecosystem.
For cruise lines, Reykjavík becomes not just a destination, but a strategic base in the North Atlantic and Arctic itineraries.
A new standard for cruise operations and logistics
The terminal changes how cruise operations are executed on the ground. Passenger flow becomes more structured, with defined pickup areas, centralized coordination points, and tighter operational timelines.
This enables:
- Faster embarkation and disembarkation
- Improved crowd management and safety
- More predictable logistics for operators
At the same time, it requires a higher level of coordination from cruise lines and local partners. Ground handlers, transport providers, and excursion operators must work seamlessly within defined time windows and controlled flow systems.
For operators like Atlantik, this shift enhances both efficiency and the ability to deliver high-quality guest experiences through precise planning and real-time coordination.
Shore excursions: from port to experience
Reykjavík is already one of Iceland’s most versatile cruise destinations, offering immediate access to iconic attractions such as the Golden Circle, geothermal lagoons, and volcanic landscapes.
With VÖR, the connection between terminal and experience becomes more streamlined:
- Direct departure points for excursions at the terminal
- Improved logistics for large and small group tours
- Easier integration of private and bespoke programs
Iceland’s compact geography allows cruise guests to experience dramatic nature within hours—making Reykjavík an ideal port for both short visits and extended programs.
For cruise planners, this means higher quality shore programs with less operational friction.
Year-round use and MICE potential
VÖR is designed for more than the cruise season. Outside peak months, the terminal transforms into a multi-purpose venue capable of hosting events, conferences, and corporate gatherings.
With capacity for up to 2,000 guests as an event venue, it introduces a new category of industrial waterfront space within Reykjavík’s MICE offering.
Key advantages for MICE planners include:
- Large, flexible “black box” event space
- Unique harborfront setting with views over Faxaflói Bay
- Integration with cruise logistics and group arrivals
- Accessibility from city center (approx. 3–4 km)
This positions VÖR as a hybrid venue—combining infrastructure, scale, and authenticity, which is increasingly in demand for international events.
Iceland as a growing MICE destination
The opening of VÖR aligns with broader trends in Iceland’s MICE sector. Reykjavík has built a strong reputation for hosting international events thanks to:
- Sustainable energy infrastructure and green credentials
- High-level digital and technical capacity
- Proximity to nature and unique incentive experiences
For event planners, Iceland offers a rare combination of urban functionality and natural immersion—allowing programs that blend meetings, exploration, and experiential activities within a compact geography.
VÖR adds to this offering by introducing a venue that can accommodate large-scale groups in a distinctive maritime setting.
Atlantik at VÖR: integrated operations
Within this new setup, on-site coordination becomes critical. Atlantik manages shore excursions and full turnaround operations from start to finish in Iceland and will operate from a dedicated space within VÖR.
From this base, Atlantik coordinates:
- Passenger flow management
- Transport and dispatch operations
- Group logistics for tours and events
- Pre- and post-cruise programs
With decades of experience in Icelandic cruise operations, Atlantik’s role at VÖR ensures seamless integration between terminal infrastructure and guest experience—a key factor in delivering successful turnaround operations and large-scale MICE programs.
A new gateway to Iceland
VÖR strengthens Reykjavík’s position as a key cruise hub in the North Atlantic. It increases capacity, supports the growth of turnaround operations, and raises the standard for how cruise logistics are executed in Iceland.
More importantly, it expands the role of the harbor. From a transit point to a multifunctional gateway for travel, business, and events.
As cruise itineraries evolve and demand for unique meeting destinations grows, VÖR places Reykjavík at the intersection of cruise tourism and global business events, creating new opportunities for both industries.
Atlantik looks forward to welcoming you in Iceland in VÖR, either on board a cruise ship, or for a large scale high level Event for a Welcome or Gala dinner for an Incentive program, or Conference.
