The planning challenge
Maya is an event planner at an international technology company. Her team wants to reward 40 employees for reaching an annual business goal with a four-day incentive trip in Iceland. She needs ideas that feel special to the group while accounting for meeting time, travel logistics, the season, and different guest needs.
Maya visits Atlantik’s Insights page to research how corporate programmes can work in Iceland. She is especially interested in incentive travel rather than cruise itineraries or general tourism.
Searching the Insights articles
Maya types incentive into the search field and selects MICE from the category dropdown. She clicks Filter to apply both criteria. While the results refresh, the Filter button is replaced by a loading circle, so she can see that her request is being processed.
The results include Atlantik’s article, “MICE in Iceland: A Guide to Corporate Events and Incentive Travel.” Maya opens it to explore how an event’s purpose, guest profile, venue, season, budget, and schedule can shape the programme.
Shaping the trip around the group
Maya’s first priority is recognition: the trip should feel like a meaningful reward, not a packed sequence of activities. She considers a balance of shared experiences, time to relax, and a short business session for the team.
The article helps her think through practical questions before she starts choosing activities. Will the group travel in winter or summer? How much time should be left between transfers and events? Should guests be offered activity choices? What arrangements might be needed for accessibility, clothing, or dietary requirements?
She returns to the search field and looks for Iceland season while keeping the MICE category selected. After clicking Filter, the loading circle appears again as the article results update. She uses the seasonal information to compare possible dates and think about which parts of the trip may need flexible alternatives.
Comparing programme possibilities
With a clearer brief, Maya explores Atlantik’s MICE services to see how a programme could bring together meetings, hospitality, local experiences, and event coordination. She begins outlining a draft itinerary: arrival and welcome dinner, a short team session, a shared Icelandic experience, and free time before the group departs.
She also identifies details to confirm with her colleagues before requesting a proposal: preferred dates, approximate budget, flight origins, room arrangements, dietary needs, and how much of the trip should be dedicated to business versus leisure.
The outcome
Maya uses the Insights search and filters to move from a broad idea—“an incentive trip in Iceland”—to a more considered programme brief. The loading circle gives her clear feedback while each filter request runs, and the articles help her prepare focused questions for Atlantik’s destination team.
